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FOR THE CITY. FOR THE COUNTRY_

FOR THE CITY.
FOR THE COUNTRY.

Kelme x Buriram United

Because every victory means dream, hope and pride, representing Thailand in the AFC Champions League 2023 also means a great responsibility. It means the victory for the city and for the country.

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PROJECT OVERVIEW

In this film, the director aims to create something new for the Thai football industry, an unconventional sports jersey launch video that presents a story. Not only highlighting the aesthetic of the product itself, but the director also wanted to add emotion to the film by communicating with the BRUTD fans. In developing the story and the art direction, he explores the right mixture in harmonizing styles of the quality product commercial and the movie-like storytelling production techniques.

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